The Global Marketing Giants

For any young professional entering the marketing industry, working in an agency sounds like the coolest thing to do. Trendy office spaces, amazing company culture, rewarding celebrations with the team – just to name a few of the perks most agencies have. But what even are the different types of agencies? Where do you get started and who do you work for? Let us break it all down for you: A digital marketing agency typically offers clients a broad range of marketing services such as SEO, social media marketing, content creation, website design and development, lead generation as well as video, email and mobile campaigns. By offering consulting, strategic as well as creative and technical development of marketing methods for a company’s products or services, a digital marketing agency is able to successfully manage omnichannel marketing for brands. On the other hand, a creative agency is typically in charge of creating all the visual elements and content for a brand – for example, logos, banners, infographics, videos, copywriting, newsletter designs etc. Any graphic and branding designs for a product or service are taken care of by creative agencies. These branding strategies are primarily taken care of by creative agencies with the intention of sticking through the long-term. Take Google’s branding for example – although their logo and visual look has changed immensely over the last two decades, their primary brand colours and style hasn’t. This long-term approach allows brands to stay consistent while also keeping up with the times. Media agencies, also known as advertising agencies, are primarily responsible for all forms of advertisements such as online, TV, mobile marketing for a wide range of clients but primarily large corporations. With recent times the lines have blurred between the various types of agencies, and most agencies cover an array of marketing services for brands. The biggest global advertising agencies of 2020 include Omnicom, Publicis Groupe (Leo Burnett), Interpublic, Dentsu, Hakuhodo DY, and Accenture to name a few. With hundreds of sub brands under each of these agencies, their annual revenue is upwards of millions of dollars. The largest advertising company in the world however is WPP, a British multinational holding company featuring hundreds of advertising, marketing, public relations and technology companies under it. With renowned subsidiaries including Ogilvy, Kantar Group, Mindshare, and MORE, WPP’s annual revenue is upwards of $16 million dollars. If you want to learn more about the roles these agencies play in the digital ecosystem, sign up for our Online Digital Marketing course here.

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