Gone are the days when marketing strategies were limited to physical interaction with people or advertisement via platforms of mass communication. As technology rides on its wheel and social media is becoming a staple in people’s lives, a career in digital marketing is no longer outside the mainstream job market. There’s plenty of potential for people coming from a variety of backgrounds to take part in a thorough and meticulous digital marketing program and establish themselves as professionals in the field. We have listed down five of the best career avenues that open up for you when you are a professional in digital marketing.
- Social media manager- A large part of digital marketing these days happens via social media-the big names being Facebook, Twitter, and Instagram. Managing a business or commercial handle might seem trivial but, it plays a big part in bringing traffic to your website. Social media managers often manage the content that goes up on their profile. In addition, they also need to interact and engage with the target audience. It is also the task of the social media manager to take social media marketing to the next level by arranging collaborations with influencers or people who have a wide reach on the platform. It is quite a responsibility and one of the primary facets of digital marketing that exists today.
- SEO Analyst/ Expert– Another important part of marketing businesses or companies online is to get them a decent ranking on search engines like Google, Bing or Yahoo. This entails a detailed awareness of the keywords that your target audience uses to search for items or services pertinent to what your business is providing. A tactful usage of keywords in the website and the content of the same are roughly the strategies that SEO Analysts use and having done a course in digital marketing prepares you for the position.
- Content writing- Digital marketing is all about selling your services enticingly to your customers. If you are well-versed with strategies of marketing your services and products online, then developing content for the same might be a great option for you. Even social media handles require good content to attract customers. Content is truly the king and opportunities just open up for you when you have a background in digital marketing.
- Backend Developers- Backend developers are software engineers that work behind the website as and when the target audience visits the website. They enhance the user interface when the audience is on your website according to their interest. Someone who has experience in software engineering or development has a great opportunity to hop on the bandwagon of digital marketing to make the website user-friendly and accessible to the audience.
There you go! These are some of the best potential career options for you if you are still trying to figure out whether you should try your hands at digital marketing. If any of the above options resonate with what you want to do, then wait no more and get into business