10 Powerful Tips to Kickstart Your Digital Marketing Career

10 Powerful Tips to Kickstart Your Digital Marketing Career
There has never been a better time to pursue your passion in digital marketing than now. Marketing and advertisement are reaching new heights with access to smartphones and the internet becoming easier for the masses. Businesses across the globe are taking to the internet to sell and promote their services and hence, are always on the look for professionals who can gather more reach, and connect their target demographic to the services they offer. If you wish to kick-start your career in digital marketing, you must keep always yourself well-versed with the workings of the industry – taking a course, joining seminars, following industry professionals for tips and deeper insights into the field will all help you stay abreast of the latest changes. In addition, to make sure you are ahead of your competitors while aiming for digital marketing career prospects, you have to put in extra effort into upskilling yourself to get hired in a company as a marketer. We have listed down ten powerful points that will help you in your digital marketing journey and will keep you on the right track.
  1. Eagerness to learn– The industry is in need of people who are teeming with curiosity and are keen to learn new things every day. Digital marketing is focused on curating strategies according to the changing behavioural patterns of the consumers. Hence, people who have a knack towards keeping track of a dynamically changing market and applying this knowledge while crafting plans and strategies are best suited for a career along this path. Not only do you need to have the know-how, but also a drive that will keep pushing you to learn more and do more every day, thus adapting to the changing needs of the industry. Enrolling in an entry-level course can help build a strong foundation that will enable you to grow swiftly in this field. The House of Scholars’ online digital marketing course is one such foundational course designed to provide you with the knowledge you need when first getting into this dynamic industry.
  2. Stay up-to-date– Getting into the thick of the digital marketing industry entails staying updated about the latest trends in the industry. There are a bunch of sites that guide you on how to remain on top of the game, and a whole lot of tools to implement your strategies. Churning out content with relevant keywords in the right amount, which is part of SEO and SEM is an ever-evolving part of the digital industry. Some websites that keep you in the loop about SEO are Search Engine Land and Search Engine Journal. Big names in the industry like Neil Patel also have websites that provide a lot of insights. In addition, you will also need to factor in one of the dominant methods of marketing that is SMM, or Social Media Marketing. Instagram, Facebook, Twitter and LinkedIn switch up their algorithms from time to time. For instance, Facebook had been testing changes to its photo-sharing app Instagram to make it more video content-driven. Adam Mosseri, head of Instagram has also issued the statement that Instagram will now be giving more preference to videos on their platform. These bits and pieces of information are important in implementing the necessary changes to marketing strategies for your brands. Websites like mobile monkey, Hubspot, and Social media examiner are some others that will help you stay updated with the latest information.
  3. Expand your network– Networking with people in the industry is extremely important to build a strong digital marketing instinct. Reaching out to social media experts by attending workshops, conferences and seminars help you stay surrounded by people who have expertise in the area. This not only increases your focus and dedication in the field but provides you with knowledge and exposure. Some of the big shots to keep an eye on in the industry are Neil Patel, Larry Kim, Ann Handley, Mark Schaeffer, etc. Some India-based digital marketers who have taken the Indian Digital Marketing scenario by storm are Sorav Jain, Deepak Kanakaraju, Jitendra Vaswami, and Avinash Kaushik.
  4. Understanding the Metrics– Just promoting your services on search engines and social media platforms does not ensure success. You need to know whether your ad is reaching your audience and how well it is doing. This is why it is important to understand the metrics of marketing. Understanding these metrics involves measuring the reach of your ad or post, the engagement of your audience with the said ad or post, and understanding which content performs best towards your objectives. Tools like Facebook Insights, Twitter Insights, and Google Analytics help track your growth on social media, your website and other touchpoints. Tools like Campaign Manager 360 and Google Analytics also provide insights into the performance of your content across various marketing platforms used, attribute conversions, provide unique reach for campaigns, and also help you understand audience behaviour on the website. Having a strong understanding of the various metrics is essential for any marketer to analyse their campaign performance and improve efficiencies.
  5. Learn the basic skill sets– To be successful in any field you need a strong resume, which is only enhanced with the skills you have gained and tools you’ve learnt to use. In the digital marketing industry these skills include copywriting, SEO, basic SMM, pay per click, email marketing and more. There are specific tools that enhance your ability to work with these skills. For example, SEMRush is a great tool for SEO. Apps like Grammarly and Hemmingway improve your copywriting skills. For PPC, you have Google Ads Performance Grader which helps you track where your ad is doing well and where it needs improvement. Having a grasp of some of these marketing skills and tools will certainly help you start out as a digital marketer. In addition, knowing the nuances of different digital marketing terms is essential. Often some terms are very similar but have essential differences in their meanings. For instance, content strategy and content marketing, knowing the difference between the two is invaluable to your career. One of the ways that can help you learn a lot of this is to enrol yourself in a digital marketing course that helps you to understand the basics of marketing.
  1. T-shaped Marketer- You might have a grasp on a plethora of concepts about digital marketing, but specialise in a couple of areas. Rand Fishkin of Mozhad coined the term and explained the concept with the help of this easy diagram. T-shaped marketing is a concept that guides marketers to focus on one or a few fields of interest and to acquire a depth of knowledge and experience in the said fields. At the same time, marketers can also develop a wide breadth of basic knowledge across many overlapping disciplines. Such an approach will help develop better strategies towards achieving your marketing goals and also make it easier to work smoothly across different functions of digital marketing.
  2. Work on personal projects– Put your newly acquired knowledge to the test by taking up personal projects. This makes for a great opportunity to apply your knowledge of theory to practice. Freelancing for small projects is a good way to start, and gives you a lot of room for honing your skills and improvement. You might make mistakes with your first few projects, but it will only help you learn and grow. Sites like Fiverr, Freelancer and Upwork are great platforms to find small projects to work on independently. If you feel you need to have some guidance on a personal project then pursuing an internship is ideal. You will be working under a professional, and your performance will be evaluated every step of the way. Internshala has numerous internships for digital marketing, especially SEO and SMM, and they all come with a learning curve.
  3. Build your personal brand– Digital Marketing is all about visibility, reach, and engagement. Hence, the first step as a digital marketer is to put yourself out on the internet and build your personal brand. If you are good at a particular aspect of digital marketing and have gathered even the tiniest amount of experience, make sure to put it out on every social media platform. Showcase your recommendations from people who have hired you for freelancing projects and add your certificates from internships and courses across all platforms like LinkedIn, Facebook, and Instagram to build your personal brand and resume. If you already have a network of people from the industry around you, they will notice you for the work that you have been doing. Building a personal brand is extremely important since it shows that you have not just theoretical know-how but a practical one towards marketing.
  4. Creating a LinkedIn ProfileLinkedIn is a great platform for networking with industry professionals. If you want to stay in the loop of the digital marketing industry, you need to put yourself out there. You can stay in touch with experienced people, and be updated about their upcoming projects or conferences. This helps you delve deeper in the community, gain more knowledge about it, and stay under the radar.
  5. Certification– If you want to land your dream job in digital marketing having certificates to your name puts your profile forward among other candidates. Certifications legitimise your participation in a course, and also acts as a reward for a job well done. Internships that provide certificates are a great way to get validated for your skills in digital marketing. In addition, enrolling in digital marketing courses that come with certification is also another way in which you can have your knowledge and skills certified. Recruiters look for the effort that you have put in to build yourself in the field and that is reflected if you are certified by other industry professionals.
These are some of the tips we believe can help you chalk out a path and get started on your journey as a digital marketer. For a beginner, it might seem like a daunting and overwhelming task at first, but if you follow these points religiously, you will be able to build a personal brand and land a dream job in the industry.

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