Choosing Digital Marketing as a mainstream career, or even opting for a course, is tricky. Everytime you’re about to click on the “Enroll for our Best Digital Marketing Program” on a website, you’re always in a dilemma- “What are my career prospects? Is it all about Marketing?” Let’s try to answer some of these questions.
The Digital Marketing industry offers a plethora of career options suited for all areas of interests, not just ‘marketing’. Be it creativity, social media, design or analytics, it has lucrative options for every professional. Let us see how multilateral and diverse Digital Marketing careers are:1. Content Marketing:
One of the most popular career paths that students choose after getting the best Digital Training is content creation, content marketing or blogging. Exceptional and valuable content is the backbone of any Digital marketing campaign, hence, the demand for highly-skilled content writers and marketers is very high. You can choose to intern, freelance or work with clients/companies on a contract basis, with sufficient knowledge in, but not limited to:
- Content Writing
- Email Marketing
- Content strategies
- Video Marketing/production
What does it include?
- Creating engaging, optimized and valuable content for social media channels like Facebook, Twitter, Instagram, Emails, etc.
- Creating eye-catching content for company/client websites.
- Boosting search engine rankings and increasing brand awareness using SEO-rich content.
- Working closely with the Digital Marketing team to come up with best content marketing strategies.
- Managing a Social Media Calendar and coming up with campaigns with the Social Media Marketing Team.
2. Paid Media:
Yet another lucrative career path under the umbrella term of Digital Marketing would be working in Paid Media. Paid media, in simple words, is buying ad space and inventory from a third-party to promote content and generate revenues. It is one of the most popular data-driven marketing techniques, to increase brand awareness and reach out to the remotest of customers. As a Paid Media professional, you would be expected to have a good balance between creativity and analytics.What does it include?
Paid Media can be branched out into two broad career paths:
- Media Planning
Media planning refers to selecting the best form of media platforms to market a brand/company’s product or service. Media planners would also be required to design and execute strategies to use media platforms effectively, and get better ROI and engagement.
- Digital Platform Specialisation
Digital Platform specialists are social media metrics and web analytics experts who boost online business operations. Digital platform specialists manage digital platforms, working with different teams ensuring high-quality content delivery across all media platforms amidst various other roles.
3. Search Engine Optimisation (SEO)
Gone are the days when companies could trick Google and other Search Engines by cramming keywords in their content or even await users to automatically find their websites and pages on the search engine results. The obsession over organic traffic is real, as the online market gradually becomes more competitive each day. This means that the demand for highly-skilled Search Engine Optimization (SEO) specialists is only increasing.What does it include?
- Boosting the use of in-demand and unique Keywords using tools like Google Keyword Planner and Google AdWords.
- Creating or contributing to keyword-rich content which would impress Search Engines like Google.
- Maintaining the quality of the content across all platforms.
- Designing strategies and suggesting strategies to improve the company website’s Search Engine Ranking.
4. Data Analysis
If the idea of spending your life around numbers, data and research give you an adrenaline rush, a career in Data Analysis is specially crafted for you. For a product, service or an idea to click with the target audience, companies need to constantly analyse, study and understand customer behaviour online. Hence, these brands and companies turn to driven, research-oriented and skilled data analysts, to lend a helping hand in understanding customers across all marketing mediums.
5. Website Design and Development
A website is like a Company/brand’s mirror, and companies invest heavily in the aesthetics, smooth functioning and responsiveness of their websites. This makes Web design and development a huge career opportunity for digital marketing professionals who want to showcase their creative skills. You can freelance, work on contract, or even start your own firm. However, it’s a highly competitive field and in order to make a mark, not only do you need the best Digital Marketing Program for yourself, but also exceptional skills in design or development.What does it include?
- Web/ UX/UI Designing
- Web Development
Are you out of your dilemma now? Well, then, you can now peacefully enroll for the best Digital Training available without worrying about “What next?”