The New Wave of Digital Marketing in the Post-Pandemic World

The New Wave of Digital Marketing in the Post-Pandemic World

The COVID-19 pandemic has once again demonstrated the precariousness of human life on the planet. The virus caused sweeping changes in the lifestyles of people across the world—how they communicate, shop, plan for the future, travel, and almost every other big and small aspect of human life. One of the few things that have witnessed striking growth during the pandemic is internet usage. People who were confined to their homes relied on technology and the internet to meet their entertainment, communication, and everyday needs in unique ways. Many businesses have risen to the occasion and changed the way they work to adapt to the “new normal”.

As services and the marketing thereof became more and more personalized, people all over the world developed a fond dependence on the convenience and safety that these brands had to offer. For instance, the Indian online grocery market is expanding at a CAGR of 57%, and it’s estimated to be worth $18.2 billion by 2024. In addition, India’s e-commerce orders increased by 36% in the last quarter of 2020. India’s digital economy is growing by the moment, owing to the rapid adoption of online services by the populace. The years 2020 and 2021 are watershed moments in digital marketing, and we have put together a list of things you can do to catch up with the latest trends in the industry.

 

1. Re-targeting strategy based on the situation

One of the emerging marketing trends is customizing and personalizing ads. Retargeting buyers with ads has a major benefit in locking deals. Understanding customer interests and behavioral patterns give you leverage that allows you to make irresistible offers to your customers. For example, you could use the Facebook Ads Manager tool to track their behavior, purchases, and interests to generate ads in their feed. You have to make your services visible on your target audience’s social media apps or in search engines. Invest in search engine ad campaigns and create content that takes into account the current situation. How are your services aiding your demographic’s convenience during a pandemic or a lockdown? How can you make sure that you ensure the safety of your customers and employees? These are some of the broader areas of focus in the current scenario.

 

2. Working on a website? Make sure to keep it optimized.

Investing just in building a good website is not enough to gain visibility and reach. You must have on-site content that is keyword optimized. Only when your content is optimized with relevant keywords will it be shown to users when they search for services or products that you offer. Be it blogs, product or service descriptions, or home page content, everything needs to contain relevant keywords, and these keywords might change from time to time. You must keep your content updated with the latest keywords that are being used by your audience. Invest in good tools for keyword optimization like Google AdWords, SEMRush, and Ubersuggest. They are great for SEO and help you keep an eye on competitor websites’ keyword usage too. This will help you land a good ranking on Google and also substantially increase the PPC conversion rate.

 

3. Social media is evolving in unexpected ways.

Social media usage has increased drastically since the pandemic hit. Lower data prices, digitalization, and access to technology have contributed to the skyrocketing number of active social media users in India—448 million as of January 2021. Video content has been a major focus for platforms like Instagram and LinkedIn. Instagram provides the opportunity to not only use its stories, posts, and reel features to advertise content, but it is also a major hub for influencer marketing. Mico-marketing is a new and emerging trend in influencer marketing where you target an influencer with a comparatively smaller reach of about 10k–100k followers. Rather than celebrities who have millions of followers, influencers with smaller audiences who are interested in similar niches tend to bring more loyal customers from amongst their audience. Apart from this, Facebook and Instagram have become a marketplace for shoppable content. These platforms are tailoring themselves by the day to cater to B2B and B2C marketing needs.

 

4. Make your website extremely mobile-friendly.

Lastly, all parts of your website must be designed in a way that makes them accessible on a mobile phone. The COVID-19 pandemic has left India without the status of a leading mobile-first economy. Mobile-friendly websites are more convenient for people who do not have their laptops and desktops on them at all times or for people who do not own bigger devices. Mobile-friendly websites are more likely to generate more sales because their consumers can avail of your services at any given time. Even Google identifies if a website is mobile-friendly or not while displaying search results. Therefore, besides SEO, you also need to have a mobile-friendly website to get a good Google ranking.

Get on with the new wave of marketing strategies in the post-pandemic world. Use your brand’s USP and combine it with emerging strategies to get ahead of your competitors. Don’t forget to keep your marketing ideas fresh and creative!

 

Juggler, hustler, multi-tasker! A self- admitted workaholic, Maitri is a certified content writer and blogger who is also working as a freelance Spanish, English, and IELTS/ TOEFL Trainer. Blogging and Content writing are therapeutic to her and research is her forte. Having worked for more than 6 years in the field of Content Writing with various companies in India, and more than 5 years in the field of teaching and training in India and Spain, this Spanish Señora has an urge to learn new things and share her knowledge with others. She loves to evolve professionally by exploring various fields and believes in helping fellow youngsters to multi-skill!

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