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As digital marketing technology continually evolves, and consumers are no longer impressed or converting with standard marketing tactics, innovative strategies are born to give brands a competitive edge. One example is the increasingly popular ‘moment marketing’. What is moment marketing? …

Gone are the days where brands only used celebrity endorsements on cable TV to grab the attention of their target audience. As a continually growing industry, Influencer Marketing is an increasingly popular digital marketing strategy that most companies are turning …

For any young professional entering the marketing industry, working in an agency sounds like the coolest thing to do. Trendy office spaces, amazing company culture, rewarding celebrations with the team – just to name a few of the perks most …

Ever get the feeling that your phone is spying on you? That somehow you get a very specific advertisement for a product or service that you and your friends were just talking about? Or perhaps you start seeing Facebook or …

It would be foolish to think that digital marketing is restricted to computer screens and the average social media platform. Think about your mobile phone usage habits. How many hours a day do you spend on social media platforms on …

Primarily used as a networking tool, LinkedIn allows you to connect with like-minded professionals, be contacted by recruiters, stay updated with the latest news and trends in the business world, submit job applications directly to companies, and showcase your online …

Wondering how you can put yourself out there? No, we’re not talking about Bumble, Tinder or OkCupid, but about something just as important to your life – your personal brand. Your personal brand is basically what you put on your …

Up until a few years ago, online marketing involved writing a few blogs, keeping your website updated, and an occasional social media post. But now, it’s well beyond that with most companies conducting their businesses fully online. With companies growing …