-
INTRODUCTION TO DIGITAL MARKETING 6
-
What’s the Hype?Lecture1.1
-
Consumer BehaviourLecture1.2
-
India Internet LandscapeLecture1.3
-
Career OpportunitiesLecture1.4
-
The EcosystemLecture1.5
-
Introduction to Digital Marketing – Quiz 20 questionsQuiz1.1
-
-
THE UNENDING POSSIBILITIES 4
-
Platforms & ChannelsLecture2.1
-
Targeting CapabilitiesLecture2.2
-
The AIDA ModelLecture2.3
-
The Unendings Possibilities – Quiz 20 questionsQuiz2.1
-
-
DIGITAL MARKETING LINGUISTICS 6
-
Measurement MetricsLecture3.1
-
Ad Units & Buy TypeLecture3.2
-
Pixel & TrackingLecture3.3
-
Key Performance IndicatorsLecture3.4
-
Programmatic & Real-Time BiddingLecture3.5
-
Digital Marketing Linguistics – Quiz 20 questionsQuiz3.1
-
-
DELVING INTO THE POSSIBILITIES 13
-
Digital Communication ChannelsLecture4.1
-
Search Engine OptimisationLecture4.2
-
Search Engine Marketing & Google AdsLecture4.3
-
Keywords & Keyword PlannerLecture4.4
-
SMS Marketing & Native AdsLecture4.5
-
Banner AdsLecture4.6
-
Video Advertising: YouTube & Online TVLecture4.7
-
Facebook & Instagram MarketingLecture4.8
-
Social Media MarketingLecture4.9
-
Content MarketingLecture4.10
-
Mobile Radio & PodcastsLecture4.11
-
Mobile Marketing Beyond Internet: IVR & OBDLecture4.12
-
Delving Into The Possibilities – Quiz 20 questionsQuiz4.1
-
-
CREATING A DIGITAL MARKETING STRATEGY 6
-
Research ToolsLecture5.1
-
Create An Effective StrategyLecture5.2
-
Ad Fraud & Brand SafetyLecture5.3
-
Digital Media InnovationsLecture5.4
-
Case Studies & Wrap UpLecture5.5
-
Creating a Digital Marketing Strategy – Quiz 20 questionsQuiz5.1
-
This content is protected, please login and enroll course to view this content!
