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INTRODUCTION TO DIGITAL MARKETING 6
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What’s the Hype?Lecture1.1
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Consumer BehaviourLecture1.2
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India Internet LandscapeLecture1.3
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Career OpportunitiesLecture1.4
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The EcosystemLecture1.5
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Introduction to Digital Marketing – Quiz 20 questionsQuiz1.1
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THE UNENDING POSSIBILITIES 4
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Platforms & ChannelsLecture2.1
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Targeting CapabilitiesLecture2.2
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The AIDA ModelLecture2.3
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The Unendings Possibilities – Quiz 20 questionsQuiz2.1
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DIGITAL MARKETING LINGUISTICS 6
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Measurement MetricsLecture3.1
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Ad Units & Buy TypeLecture3.2
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Pixel & TrackingLecture3.3
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Key Performance IndicatorsLecture3.4
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Programmatic & Real-Time BiddingLecture3.5
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Digital Marketing Linguistics – Quiz 20 questionsQuiz3.1
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DELVING INTO THE POSSIBILITIES 13
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Digital Communication ChannelsLecture4.1
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Search Engine OptimisationLecture4.2
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Search Engine Marketing & Google AdsLecture4.3
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Keywords & Keyword PlannerLecture4.4
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SMS Marketing & Native AdsLecture4.5
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Banner AdsLecture4.6
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Video Advertising: YouTube & Online TVLecture4.7
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Facebook & Instagram MarketingLecture4.8
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Social Media MarketingLecture4.9
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Content MarketingLecture4.10
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Mobile Radio & PodcastsLecture4.11
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Mobile Marketing Beyond Internet: IVR & OBDLecture4.12
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Delving Into The Possibilities – Quiz 20 questionsQuiz4.1
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CREATING A DIGITAL MARKETING STRATEGY 6
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Research ToolsLecture5.1
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Create An Effective StrategyLecture5.2
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Ad Fraud & Brand SafetyLecture5.3
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Digital Media InnovationsLecture5.4
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Case Studies & Wrap UpLecture5.5
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Creating a Digital Marketing Strategy – Quiz 20 questionsQuiz5.1
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Introduction to Digital Marketing – Quiz
20 Questions
Time
00:10:00
Instructions for the quiz:– You will have 10 minutes to complete this quiz. Please press ‘Start’ button to start the quiz
– Each question carries 1 mark and there is no negative marking for wrong answers
– In case of moving to the next question, kindly select one option and press ‘Next’ button
– In case you do not wish to answer, kindly press ‘Skip’ button to move to the next question
– In case you want to edit/select any answers to the previous questions, press ‘Prev’ button
– In case you wish to complete the quiz at any time, kindly press ‘Complete’ button
– Please note users will have an option to retake the quiz once more at the end of the test
– Each question carries 1 mark and there is no negative marking for wrong answers
– In case of moving to the next question, kindly select one option and press ‘Next’ button
– In case you do not wish to answer, kindly press ‘Skip’ button to move to the next question
– In case you want to edit/select any answers to the previous questions, press ‘Prev’ button
– In case you wish to complete the quiz at any time, kindly press ‘Complete’ button
– Please note users will have an option to retake the quiz once more at the end of the test
Prev
The Ecosystem
Next
Platforms & Channels
